Lay Grotesk is a contemporary sans serif typeface that reinterprets the style of the millestones grotesk like Helvetica, Neue Haas Grotesk and Folio. It carries on the idea of neutrality at the basis of Swiss typefaces, while smoothing out their rigidity. The more evident contrast softens the shapes making it elegant but at the same time without frills or other intrinsic meanings. It works very well at small sizes ensuring good readability, thanks also to the slightly reduced width of the letters which allows for denser text lines.