Updated
One accent, chosen for contrast. Lime, electric blue, orange and hot pink are the common picks in this collection because they read at small sizes against dark grey. Off-white for text, not pure white. And one or two greys between the background and the text for borders, cards and secondary copy. More than one accent on a black site usually looks like a mistake.
Not if the contrast and type weight are right. Use off-white text around #e6e6e6, body copy at a medium weight, and a line length of 60 to 75 characters. Long reads are slightly harder on dark backgrounds for most people, so if the page is mostly text — a blog, documentation — consider a light theme or a toggle. For a marketing page, black is fine.
Fashion and luxury, where black means expensive. Studios and photographers, where it’s a gallery wall. Automotive and audio, where it means engineered. And a huge share of software, developer tools and AI, where it means technical and matches a dark-mode product. Look through the design and AI categories and most of the sites are black.
Usually not. Pure black flattens the page because nothing can sit below it, and white text on it halates. Most of the sites here use #0a0a0a to #161616, often with a slight tint toward the accent. Pure black works when you want a hard, high-contrast look — some fashion and editorial sites do it well — but it’s a deliberate choice, not a default.
Detail. Subtle gradients or a soft glow behind the hero so there’s a light source. Borders at 10 to 15% opacity instead of hard lines. Large type with tight letter-spacing. Photography that’s been graded to match the palette. And space — premium black sites leave a lot of the page empty on purpose. The cheap-looking ones fill it.