Orange radiates energy, enthusiasm, and warmth, making it one of the most attention-grabbing colours in web design. It combines the urgency of red with the optimism of yellow, creating a friendly, confident tone that encourages action and engagement.
Curated inspiration sent every Tuesday
Unsubscribe at any time
Orange draws the eye without the aggressive urgency of red, making it feel inviting rather than alarming. A/B testing consistently shows orange buttons performing well because the colour suggests enthusiasm and forward momentum. It stands out against the blue-heavy backgrounds common across the web.
Food and beverage brands, SaaS platforms, marketplaces, and entertainment companies favour orange for its appetite-stimulating and energetic qualities. It is also popular with brands targeting younger audiences or those wanting to project a fun, accessible personality.
