Cohere’s new custom typeface included headline, outline, text and mono styles, with the former sharing a faux mono style in reference to the digital, code-centric world the brand is part of. Keeping key elements characteristic of a typewriter typeface (serifed /i, /j and /r), they have more balanced proportions than their monospace counterparts, relating directly to the human (language) and organic side of Cohere’s world. Doubling down on this relation to natural human language, the typefaces show slightly rounded corners, offering them warmth at small and large scales.
