Ghost is a new normal: a resurrection of the Humanist sans that works backwards from the genre’s origin in Roman inscriptional lettering towards a new ordinary. Here, normalcy is not a reduction, nor a simple description, but rather a set of complex, deeply nuanced design decisions. In form, in spirit, and in name, Ghost is a playful yet reverent proposition for a new standard, and a winking acknowledgement that type design is a living, breathing art form.
