Graphik, a deliberately vanilla editorial workhorse, remains one of Commercial Type’s most popular families. This hybrid face offsets the round bowls typical of a geometric sans with the architecture and proportions of a European grotesk, without the baggage of more dogmatic, overused sans serifs mired in postwar modernism. Graphik’s low contrast, open counters, and compact descenders recommend it for use in tight settings like subheads, captions, labels, and running text; human touches like round dots and other details also make it ideal for larger, more impactful uses such as titles, covers, posters, and signage.
